This term refers to the Anvanced magizines of January . The experience immersion is launched to a
top bank people. He wants his top manager to experience what the 'outside ' is . As they are used to
staying in the office , the happening in the bank seems not to be related to them. According to this phenomena ,
the toppest boss design some 'games ' to make them coming closer to the true situaton in the bank instead of
sitting on the chair and drinking the hot coffee. The 'experience immerson' pays off. More and more executive
rising awareness of the circumstance of the customers. Now, They find as much detail which they have to improvve.
For example, they find that more customers cool their heels in a long line. So, they direct the employees to think
ways to solve the problem!! We can say that as the larger of the status they possess, the more distance between
what they do and actually what they see!! And the experience immersion indeed breaks the rule!!
- Jan 24 Wed 2007 15:03
The English Diary--the experience immersion
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